Data Solutions

We can now cross-reference data offerings from the three biggest consumer data owners in New Zealand, allowing our clients the best possible targets for their campaigns. They can also reach any NZ Post business address or any of the 265,000 businesses that Veda hold contact records for. Our clients can choose from dozens of potential selection categories, reducing mail and printing costs by targeting only potential customers and thereby increasing their ROI. Most companies outside the largest 1000 (by volume of post) are not directly offered this type of data, so we are happy to offer a new and valuable service to many New Zealand businesses. We are pleased to be able to provide any New Zealand business with a service normally only offered to corporates.

Baton Limited owns AssetBase, the only available list of the wealthiest investors in NZ equities. Baton also recently launched ConferenceBase, the largest database of NZ organisations that hold meetings and conferences ever assembled.

New Zealand Post owns and manages the data for over 1.84 million unique delivery points throughout the country including all PO Box and RD addresses. They have a staff of 17,000 and deliver over 1 billion items of mail a year. Over 178,000 people a year subscribe to their unique Change of Address service.

Acxiom ConsumerBase is a comprehensive, national, multi-sourced consumer prospect database. ConsumerBase includes 1.3 million households and 1.5 million individuals. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. They are a global leader in interactive marketing services.

Veda Solutions Group’s Precision and Panorama Business Databases are NZ’s most comprehensive sources of business data, holding credit records on 100% of the credit active commercial population. Veda’s business data contains strong segmentation variables such as ANZSIC code, staff size, and every record is personalised with either a Company Director’s name, or a named executive including job title. Veda’s Titlebase consumer database contains approximately 800,000 data records relating to property ownership and their Driving Force database 1.8 million consumer records and 84,000 business records relating to vehicle ownership. This vast data resource is underpinned by LandScape geodemographic segmentation, NZ’s only segmentation that incorporates insights drawn from the NZ credit bureau.

Our clients can utilise our expertise to reach likely customers based on the following segments:

Data fees

Our costs are determined by the amount of data required, so our data fees vary according to the number of segments you choose to drill down by and the charges related to each segment.

Customer Profiling

We can help you find out more about your customers and then help you target more potential clients with similar characteristics. You will have access to analytics-driven targeting and high-volume prospect information. Scientifically profiling your data to pinpoint important demographic and purchasing characteristics of your customers and prospects allows you to identify your best performers for the purpose of creating highly targeted lists. Gaining greater insight into your existing customers enables you to recognise those most closely fitting the profile of your target market, thus maximising the opportunity for response and acquisition. For example an ISP might find that most of their customers in Central Auckland are aged between twenty and thirty with incomes between $35,000 and $60,000 per year and who own homes with mortgages. Since this is the group most likely to purchase their services they may save thousands in wasted budget by targeting potential customers displaying these characteristics (rather than sending an expensive mail piece to everyone by geographic location only).

Appending

In many cases we can also offer you the opportunity to purchase information about your own clients that you can then append to your database for future use. For example, a credit card company may find that many of its customers who are Asset Rich are not being offered premium services and having that information will allow them to increase their business with those customers by knowing what to offer to them.

In a nut-shell, by using our services almost every potential customer in New Zealand is at your fingertips! We’ll help you find innovative new ways to find new clients.